Let me share the common problems which required immediate Search Engine optimization
Problem
|
Solution
|
WCS
|
Page title has bad keyword
|
Provide more relevant keyword in the <title> column
|
Same
|
Page header has bad keyword
|
Provide more relevant keyword in the <head> column
|
Same
|
First Sentence of body
|
The first sentence has more value in the search engine indexes.
So create it carefully
|
Same
|
Missing meta tag in HTML
|
Provide necessary meta tag which may keep you ahead in search
ranking
|
Same
|
Page Content issues
|
Keep updating the Content regularly
The data should be relevant for the site
|
Same
|
301 Redirects:
Customer still refer to old URL from
bookmark
|
Give a map in your site with old URL and new URL . After some
time if the customer is no longer refer to old url , then you can remove that.
|
There are two tables
SEOREDIRECT : This tables hold the old
url and new url
SEOREDIRECTTRAFFIC: Used for checking
the traffic of redirect rule utilization
|
404 Issues,410,303,302
|
Same as 301
|
Same as 301
|
Dynamic URL
|
Change to static URL.
Apply Pattern file and mapper file to map the dynamic url to
static values
|
Refer :SEOURLPatters-Product.xml
Table : SEOURL: Hold the catentry_id, category_id etc
SEOURLKEYWORD: Unique key word for each product /category which
user can use for search . This will be map with concerned product id or
catentry id in the SEOURL table.
Limitation : Commerce URL
Mapping feature does not handle get and post forms.
|
Site map
|
Really a map for crawlers. Entry point for Search engine. This
will help the crawler to ensure they cover all pages in your site
|
There are tools available in the market to create sitemap for
you site. Google also has.
Provide alternative set of pages which is exclusively for
crawlers to read and index it
|
Stop Character in the Link
|
Associated with Dynamic URL
|
Avoid stop character in you content /Link everywhere.
|
Long URL
|
www.mystore/shop/product
name. Keep it short and simple
|
/webapp/wcs/stores/servlet/ This is irrelevant to both crawlers
and end users.
Change /webapp/wcs/stores/servlet/ to /shop in the wc-server.xml
in the context in the SEOConfiguration part
Check your httdf.config file. You have to modify webserver level
also
|
Links matters
|
Provide enough cross linking between the pages.
|
Same
|
Words in Link
|
Provide good capture for you link rather than full url like
http://kingofwcs.blogspot.com
|
<a href=” http://kingofwcs.blogspot.com”>wcs Blog</>
|
Need Tools
|
Use Google webmaster tool to identify other issues reported from
the crawlers
|
Same
|
Image Name
|
Give proper name for each of your image – The name should me
matching with your content
|
Same
|
Alt message in Image
|
Provide meaning full message
|
Same
|
Invisible Text
|
Avoid invisible text and tiny text
|
Same
|
Keyword stuffing
|
Avoid duplicate keyword. Do not try to cheat the search engine
crawlers. Once they found cheating they will block you from the list for ever
(it happened for BMW also )
|
Keep relationship between keyword and content
|
Loading time
|
Understand that crawlers is also a software program They try to
download your page before indexing the context. If downloading time increase
they may ignore your page
|
Same
|
Dynamic content
|
Crawlers may not be happy with the dynamic content. Better to
reduce it
|
Same
|
Image map
|
Links inside the image . WOW
Beware crawlers may reject it because of the security issues
|
There are some solutions
|
Graphics vs. text
|
Text will take more preference
|
|
Table Structures
|
Use it but carefully
|
Using tables for layout duplicates a lot of HTML markup for
every page in your site that is loaded. This duplication will effect your
page-load time, even if it is only slightly,
|
JavaScript
|
Use it but carefully
|
Good link
|
Frame
|
Better to avoid this
|
|
Flash
|
Understand then use this
|
|
SessionID
|
If session timeout the page content vanishes.
|
Rewrite the Sessionid using URL rewriting .But how ? I have to
find. It J
|
Even with URL Mapping, Site Map and Search
Ranking, we cannot guarantee high ranking. That required several other
parameters. Google like search engine change the parameters regularly.
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